What do social media platforms have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding channel of marketing that many businesses have only recently begun using in the past few years, however it's crucial to make use of - especially if you're investing resources in search engine optimization. Making and managing social media accounts is extremely essential to aid in SEO initiatives, but the benefits are not immediately evident. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. Whenever people tweet, like, زيادة مشاهدات اليوتيوب comment or share a piece of content it is referred to as a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. These social signals are used by search engines to determine the quality of content. It's a way of evaluating the quality of content that people are able to use over what their algorithm determines to be of good quality. If a piece of content receives a lot of social interaction it will be immediately identified.

2) Link Building
It's past the period when you could just make a request for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create high-quality content that is relevant. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an "unnatural" link building technique? Social media is the solution. Social media can help you place your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. These users will then spread your content among others and boost your authority.

3) Content amplification
You can create all the high quality content you want, but it won't gain any traction without amplifying it. Marketing via email is a great way of amplifying content but it's only going to reach people in your list of marketing contacts. Social media enables you to expand your reach with your content. Once you share your content, those who follow you will share it with their following in the event that they find it helpful. They will also share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic through inbound linking, social signals, and brand awareness These can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines much about the credibility of your website and the extent to which it can be trusted in its ranking algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google's trust and confidence in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now appear in search result pages. This lets your company's brand show up in search results for branded queries that are not only restricted to your business's website. This gets more effective. Individual tweets from Twitter were initially indexed and included in search results too providing another method to get your content noticed in search. It was only for a short time, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.